We are really aware of the great importance that currently causes the world of advertising, communication, semiology, or social media in our culture, as well as art that in all its possibilities there should be be back.
We are certainly not aware of the maremagnum that some of the most recent developments related to masterpieces and universal art paints have been able to fill pages of prestigious publications, glasses of some souvenir shops from large metropolis or posters new releases that have been a before and an after in our lives.
Whereas great works masterpieces of history have gone much beyond the canvas or the mind of the artist to be able to settle in the minds of the public and be considered, not only in Vietnam, but by people and groups that do not feel attracted by plastic arts, is a milestone.
Both Charles Pierce and Ferdinand Sausurre already established icon semiotic concepts with their theories in the 20th century. It joined demonstrations that give example as: Mona Lisa of Leonardo, the Laocoön, the Nike of Samothrace, the Kiss or Rodin’s the thinker.
Matisse, Velázquez, Dalí, Wood, Goya, Picasso or Hokusai could not imagine that their great creations would serve as influence to many advertising pieces and excellent international brands campaigns, even be used for screen printing bowls of cereals.
What is remarkable is that much public has accepted and lived with the artwork derived, copied, altered, enhanced or extracted from its aura (here and now), separating completely from the original and its context, giving it more if it is no more stage prominence.
If we speak of the classical canons of beauty, or of the bases of the historical avant-gardes, it is true that creatives and art directors have used reef great myths of art to make adaptations to the consumption and commercial-advertising industry. The principles of the fine arts have been more than assumed by art critics and that, had to determine the key moment and the right customer to experiment with strategy, axis and suitable message, where the brush and the glazes happen to the claims, copywriters and slogans between Golden sections and rules of thirds.
Nike, Pizza Hut, Dolce & Gabbana, Lufthansa, Nokia, El Corte Inglés, Cotton Joy, Der Spiegel, Shutterstock, MasterCard, Pink Floyd, Barilla, The New Yorker, CSOB o Pearls Creek should be grateful to the real gurus of sculpture or painting who, in a moment of history were able to trace and who are now exposed in museums around the world part of life. Even, his works are able to go beyond the artboard.
An example when it comes to expand more information about this already current phenomenon of how parts and advertising designs have emerged from the inspiration of great masterpieces we can find in the book Francesca Bonazzoli and Michele Robecchi:
Why have the great masterpieces become icons of our time
From juanjook.com we continue betting on what that great artists and creators have transmitted over the centuries. The great movements of art, their bases, theories and principles, as well as his works can reach influences new projects graphics, editorial, packaging or design, based on principles of chromaticism, proportion, layout, artwork, composition, etc. that are transformed with the passage of time. A great and safe bet when we talk about creativity.