Surely at some point you’ve raised why many print publications are common or consistent elements on most of its pages?
Would you really think if each page of your book or favorite magazine has a custom layout? do you think that there is a process to generate layouts where cohesion and coherence are the common denominator?
The main axis upon which all the layout turns, and not only the print industry, is, without doubt, the grid base or also known as constructive reticle. This element allows position, sort and rank each of the design objects, allowing reading, order, alignment and layout of the content and information for the reader, Internet user or target of graphic or textual piece. Principles such as coherence, cohesion, fitness, proportions, alignment, hierarchy, rhythm, exact measurements, texts, symbols, etc. are basic to all kind of responsible for design or layout.
The constructive reticles are composed by several combinations and stages of difficulty for any designer or developer. The target, in this case reader, consumer or web user, also must face, to a lesser extent, this provision of information, and aim is therefore to strengthen their attention to the publication on our part.
The responsible for design, layout or creativity of the studio or agency is in charge of create the constructive reticles and must be always manipulated and adaptable to the exposed information. It is recommended that changes between pages should be mild to be hardly perceived by the reader. If this does not happen, it could produce in the target or web user counter feelings of incoherence, negative perceptions or lack of cohesion in content.
To be perceived with bases ofsolid organization, thoughtful, with balance and above principles of proportions, cohesion, coherence, intelligibility and clarity, can become an incentive to continue with the reading of a printed design. No matter the content.
The use of reticles makes it possible to get to reduce the graphic elements to its minimum expression, as well as others layout objects, symbols, textual pieces, etc. that make up any publishing project. Especially in the layout style, shape and alignment according to a predetermined design principle-based. The aim is to bring to its grid-based design and convince yourself of its usability for the target.
Therefore, the designer-layouter will need to focus on different criteria or solid foundations to build a grid or master page that constantly will repeat in the project or print work. That constructive reticle should depart from hermetism, symmetry or statism and go beyond. A grid where dominate the asymmetrical margins, constant flow lines, layered unequal, columns, markers, varied bleeding surely run much more about a traditional layout 1 column from the Aura section.
However, in the publishing world it is given the status of design or focus a free constructive reticle layout, still perfectly valid. Entire piece based on a constructive grid establishes the bases and principles of proportionality, hierarchy and order, coherence, cohesion and forms in the provision of information. It is intended to give a feeling of rigour, professionalism and reliability in the sample of contents. A printed graphic piece non-based on constructive reticle, however, can also meet the same objectives and get to communicate far beyond. The important thing is to be consistent with the layout decisions from the very beginning and argue them. Creativity is possibly higher in this example of graphic pieces where the main principle is that the rule is that there are no rules.
In juanjook.com more than 90% of reticles are used to build most of designs and layout pieces. From the creative Department is intended to strengthen coherence, graphic cohesion, order, pattern, simplicity and hierarchical layout of content and information. Always it improves intelligibility and clarity in the reading of content, and artistic elements passed to the second level. However, depending on the requirements of the customer, it is decided by one or another design in this case not focused on constructive reticle but on greater freedom of decision by the designer. When we choose the type of layout, all depends on you, but…
Don’t forget to be consistent with everything that you do. Even up to the end.