Almost led to ostracism by media and by the neglect of the flashes, one of the great authors of the Pop Art mainly focused its work in the 9th art: Comic
During the 1960s, and encouraged by a capitalist and consumerist society alone, United States lived a moment of cultural splendour, at the same time that mass media, celebrities and filmmakers rubbed shoulders with the undisputed Warhol. However, on other side of the room, noticed was a large parent’s style and concept of the art of the comic of that time.
Many of the bases, styles, resources and tricks that we currently know in characters and favorite heroes between vignettes, are to Lichtenstein. Both the clear reflection of well defined ranges of colors, and the use of typography as a call sign resource, as well as the location of icons, characters and objects in the scene, the use of pointillist textures or large strokes, are what we now see in graphic advertising and advertising design as usual part.
The American artist focused their efforts on messages with large load and expressive power to the public, as well as using resources, ideas, tricks and elements that helped reinforce that strategy.
“They have mechanical and impersonal character”
The economy in facial expressions, samples of emotions and the simplicity of shapes, elements, design objects and funds, manage to define a unique style in their creations full of patterns, textures, repetitions, etc. The author manages to rework the typography in some of his known works and reinvents the expressive nature of the characters, vivid colors and’s repetitions of elements typical of the time.
There is no doubt. The hipersimplificacion becomes the cornerstone of its artistic conception and such has been the influence that has lasted until today. The chromatic choice acquires a secondary value at this time. What get Roy Lichtenstein is to show his paintings and conceived to Monet, Leger, Mondrian, Picasso and Cezanne as starting points in his artistic life to grow. 20th century has managed to recognize Roy great creative and intellectual validity to the point that during the US recovery, the author became known to Reginald Marsh, painter whose influence was reflected in the life and work of Lichtenstein to the point of becoming to express emotions, moods and expressions correctly U.S. and realistic.
Up to that point was internal reflection of his work which, on occasions, its characters and contexts were treated differently and great contrast between play and seriousness, abstraction and realism, American heroes, resources from the western movies and classical mythology reinterpreted by its own style and language.
The close link between storytelling and chromatic demonstrations make your way of understanding the Comic Art unique expressiveness, emotions, and reality, providing them with “a style that is out of the rule”.
The aura of his artistic work are concentrated in the masses society, cultural capitalism, his unique vision and the specific time that he had to live. Like his contemporary Andy, Roy reflected everything that surrounded him in his works, objects of the consumer society, products in series, characters displayed almost as heroes, and gave them a great added value.
From juanjook.com I want to, for a few minutes, pay a more than fitting tribute to one of the fathers of comics and real victim of Pop Art. We really know how his colleague Andy Warhol helped raise to Olympus that style, colour ranges and conception, but we all know that Roy Lichtenstein resources are a precious value that today everyone used in the construction of messages.